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Promotion Reel 2023

This is the presentation and and promo reel with various performances from 2023, including the Australia tour, ABBA The Museum 10th year anniversary and more.

Arrangement and backing tracks: Göran Arnberg,

Photo: Johan Røisland, ABBA The Museum

Video edit: Lauren Aadland-Halling

Happy New Year – a new togetherness

In 2020 we have rediscovered the importance of taking care of each other. And we are finding new ways to be together. 

With the video Happy New Year – a new togetherness, ABBA The Museum/Choir celebrates hope and a new togetherness, wishing each other – and the world – a Happy New 2021.

Happy New Year – a new togetherness is a new take on the classic ABBA song Happy New Year from 1980. The music is arranged for choir by Göran Arnberg, and recorded with ABBA The Museum/Choir and the composer himself Benny Andersson at the piano in his studio RMV.

Video by: Myrén Film

ABBA The Museum

A virtual tour (Tiqets Culture Festival)

During the Covid-19 close down of ABBA The Museum, an exclusive video presenting ABBA The Museum/Choir was produced by Myrén Film to be apart of the ABBA The Museum Virtual tour by 


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Video by: Myrén Film

Swedish TV4 Nyhetsmorgon, New Years Eve

ABBA The Museum/Choir hosts the morning show on new years eve 2018 performing Dancing Queen, Waterloo and Happy New Year. The costumes worn by the choir are exclusively designed by ABBAs original designer Owe Sandström for the choir.


Swedish Television SVT, New Years Eve

ABBA The Museum/Choir opens the live broadcast show Tolvslaget on new years eve 2017 . Owe Sandström, ABBA’s iconic costume designer, has designed a unique sequinned cape for ABBA The Museum/ Choir. Owe’s cape design is based on his original design for ABBA’s 1979 world tour.

ABBA 40th Anniversary Party at Tate Modern

The official ABBA Anniversary Party at Tate Modern April 7th 2014 Björn, Firad, friends and family celebrated the 40th Anniversary of ABBA and the release of the Official ABBA Photo Book.

ABBA The Museum/Choir was the  main act of entertainment

ABBA 40th Anniversary at ABBA The Museum

To celebrate the win of the Eurovision song contest 1974 in Brighton with the song Waterloo, ABBA The Museum established their choir – ABBA The Museum/Choir and a great party was held at ABBA The Museum in Stockholm.

Benny Andersson performed together with the choir on the song – Thank You For The Music.

Swedish TV4​, Nyhetsmorgon 

Mattias Hansson and Karin Bäckström visited the TV4 Morning show to talk about the work and idea behind establishing an unique choir to celebrate the ABBA 40th Anniversary and the winning of the Eurovision Song Contest in 1974 with the song Waterloo. ABBA The Museum/Choir performs four songs on the show – People Need Love, He is your brother, Waterloo and Dancing Queen.

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